If you're reading this, then there's a good chance that you know what Google is. They are only the biggest name in technology, and chances are you use one of their products and services every day. The most common way we all use Google is by Googling things. Whether that be trying to find which restaurant to eat at, what the score the game was, what the weather is going to be like, or what the latest news is, Google always seems to have the answers.

Up until now, Google has always shown the same results no matter which device you are using. In the near future, that will no longer be the case. Recently, Gary Illyes, Google's trends analyst, announced that they are going from a single index that contains all of the search results, to two separate indexes, one for mobile and one for desktop. The way that Google is going to do this is that they are going to separate out all websites that are mobile friendly from the ones that aren't. Then when you search something on your phone and on your computer, the results could be very different. If your website is not mobile friendly, most likely it will not show up at all on the mobile Google searches. That's huge, and adds even more importance to making sure your website is optimized for mobile devices.

The numbers show that desktop purchases are down, and mobile usage continues to climb. Google knows this and wants to provide the best experience to users. Having to scroll and zoom in just to see everything just gets annoying. Now, if your site isn't mobile it will still show up on the desktop searches, but with more people using mobile you would be missing out on a large number of potential customers. Along the announcement of the separation of the indexes, it has also been announced that the mobile index will be the primary index. This means that the mobile index will be updated more frequently, and therefore will be more up to date than the desktop index.

Now there's still a lot of uncertainty as to the specifics, but this is big news nonetheless. Just last year Google updated their algorithm to prioritize the websites that are mobile optimized, but that just affected their rankings. This update will remove the websites that aren't mobile optimized from mobile results altogether.

Now more than ever it's important to have a mobile friendly website. Here at Brushfire we know this and make sure the sites we make are optimized for mobile. If you're site isn't optimized for mobile devices, get in touch with us and we'll help you with that. Don't miss out on customers just because your website isn't able to be Googled on mobile devices.