Did you know that a 75% of all internet users use social media? What are you doing to reach them through the platforms they use? If are still on the ledge thinking “Will Facebook actually help me?” here is some reassurance, 45% of internet users are on Facebook, according to makeuseof.com (link for article at the bottom). Yes, nearly half of internet users are on Facebook! So, why is your business not on social networking, targeting those potential customers?

A good social media presence can help your business in a BIG way. Whether you are new to the game or your page has been up for a while but not delivering the way you want it to. Here are some simple things you can do to raise page awareness.

First, sit down and figure out what your business strategy really is and how you want it to be portrayed to potential customers using social media. Is your business formal? Professional? Fun & sassy? Informative with some flare? Maybe you are a start up, wanting to sell your services but you can’t seem to find the right way to start and reach those potential customers.

Second, if you don’t have a page yet, MAKE ONE! If you already have a page, skip this step.

Third, the profile photo for your business should be of your logo or icon (what customers will recognize your business by). If you don’t have one, get one (I hear Brushfire knows how to do that ;) ). The cover photo should be of the outside of your location, your building. If you don’t have a brick and mortar store then maybe a photo of some merchandise. Please do NOT have to same photo for both the profile photo and cover photo, they are right next to each other! After you get the profile and cover photo set, fill in all the information about your business including location, phone number, website, hours, etc.

Lastly, create some content for the page! This is the hardest part of having a Facebook page. Keeping up content on the page is not easy. Best practice is to post everyday on more than one platform. If you’re not ready to branch out to more platforms, that’s fine, just make sure your Facebook page is flawless.

For most business owners, creating content to post and posting on Facebook everyday is time consuming and let’s be honest, you probably have a million other things to do. Even creating the page itself can be a bit time consuming. This is where Brushfire Creative can help you. We can build your ENTIRE Facebook, Instagram, and Twitter presence for you or we can take over duties on your already existing page(s).

We can add to your page likes, reach more customers through targeting, get your phone number or website out to the potential customers that may already be looking for you! We keep track of the numbers and can send them to you so you always are in the loop. All you have to do is focus on your business and watch it grow!

Here’s the link to the stats: