We have a regional bank whose spots run on our local TV stations, and I must admit I’ve fallen in love with one campaign.

You might have seen it. It’s very “old line”. The leading character is a ball point pen. The premise is that this pen just keeps getting passed around.

I love that pen.

The beauty of it all is that it’s hard to hate a pen. It doesn’t yell at me. It doesn’t have a goatee like almost every auto dealer sales manager (I don’t trust most people with goatees, more on that in another blog). As a matter of fact, it doesn’t have anything to say. The strong silent type. Best of all, it fits well in the version of my hand that I keep in my head.

And it’s versatile. It can be used by the home-based or small business owner, the teenager buying their first wheels, a new homeowner or the grizzled, hard-driving, big business veteran.

Taking all of that into consideration, I still have to ask why I love that pen?

In part, because it can connect, emotionally, to anyone, any generation, any walk of life. Just a plain old ball point pen.

And it’s personal. I have a ball point pen like that. Different bank, different era, same emotion.

At Brushfire Creative, we hope to make that type of connection. Client to clientele. Person to person. One ball point pen owner to another.

Bring in your pen and let’s see what we can accomplish together.