If you have a business in today’s world, you’ve probably at least thought about getting a website. If you do have a website, you understand how important of a tool it can be for your company. The right website can bring your company into the 21st century. The wrong website can scare potential customers away. With websites being such an important marketing tool, it’s essential that it’s done right. Sometimes, due to cost restrictions, you may decide to make a site yourself. Here are some things to think about when deciding if you want a site done professionally vs doing it yourself. (Or having your cousin Vinny do it.)

  1. 1. Web developers are professionals.

Imagine with me for a second. Let’s say the transmission in your car went out. You know a little bit about cars, because growing up your dad told you about them. Would you attempt to fix your transmission yourself, or would you take it to a professional? I’m sure most people would take it to the professional, even though the cost to get it fixed would be a lot higher than fixing it yourself. Websites aren’t much different than that. Sure it’s like comparing apples to oranges, but the same principles remain. You could make a website yourself for cheaper than a professional can, but the end product wouldn’t be the same. I know I wouldn’t want to drive a car that I fixed.

2. You want to grab the user’s attention, but in a good way.

Website users like websites that look aesthetically pleasing. You want to use colors that complement each other, and help create your brand image. Without proper design experience, this can be hard to accomplish. Beauty is in the eye of the beholder, and this is very true when it comes to websites and their designs. You may think the layout you have looks awesome, and that the purple background with the red font really makes the site pop (I really hope you wouldn’t do that). But the truth is, just because you think it looks good doesn’t mean that it actually does. It takes an eye for design to make websites that grab the user’s attention, and make them want to return to your site.

3. Web Development isn’t easy.

I’ve had people tell me before that web development is easy. You just click and type a few things, and voila there’s a site. If only that were true. The real truth is that web development takes time to learn and then relearn. Technology is changing pretty much everyday. Web development follows with this trend. As soon as you figure out how to do something, it could be phased out for a new method. There’s also multiple coding languages that you need to know in order to build a functioning website. The gist I’m trying to get across here is that it’s not something that you can pick up on easily. It takes time to get good at it.

4. Making a website takes time.

Another thing people who aren’t accustomed to working with websites is that it takes awhile to make a good site. Depending on how complex the site is, it could take dozens or even upwards of a hundred hours to develop. Now obviously using one of those sites that allows you to make a site quickly wouldn’t take that long, but they also aren’t as unique. On top of the job that you work, do you really have time to make a site? Probably not.

5. Websites are evil.

I’m being totally serious when I say this. Websites are evil. You can spend hours working on a certain function for a website only missing a semicolon to cause the whole thing to not work properly. As a web developer, there’s nothing more frustrating than not being able to figure out why something isn’t working right. It's a lot of added stress, especially to someone who already has a full time job in anything other than Web design.

All joking aside, there are plenty of reasons why getting your site done professionally is often times better than doing it yourself. As with most things however, there are exceptions. Not all DIY sites are bad. With the proper knowledge, you can make an awesome website for yourself. It’s just important that you have all the necessary information in order to make the right choice for your company based on your needs as well as budget.

I’d love to hear your thoughts and answer any questions that you may have, so leave a comment below.